Social Networking is the new way of engaging and interacting customers, partners and employees supported by technology. A mechanism that facilitates groups/individual to conect with each other in multiple ways. Social Networking as a Corporate Tool - "Social computing is diffusing into the Enterprise". This requires a mind-shift and new culture.
The Power of Social Networking
Social networking has created new ways to communicate and share information. Social networking allows online users to share their interest to people within the online community. With features and functions that offer a means of interacting with other people on Internet, this method is now being used as a means to market their online businesses on the Web as well.